VIRTUE FUSION (ALDERNEY) LIMITED AND PADDY POWER PLC JOIN FORCES

Ireland's largest betting and gaming company, Paddy Power plc, have ended their collaboration with Parlay Entertainment technology and have signed a long term licensing agreement to supply a networked Bingo and games package with Virtue Fusion (Alderney) Limited, a leading supplier of online bingo software.

Both sides are delighted with this development. Enthusiastic Bob McCulloch CEO of Virtue Fusion (Alderney) Limited, states: “Having a company such as Paddy Power with such fun and accessible brand values is a perfect match to showcase the community aspects that the Virtue Fusion platform delivers”

To add to that Christopher Coyne, Head of E-Gaming, Paddy Power said, "Liquidity is key in pari-mutuel games such as Bingo. We're now joining the largest Bingo network available and through this move to Virtue Fusion, we are able to offer our customers better product and mini games not to mention more compelling Bingo prizes."

Bob McCulloch went on to say "In the world of online Bingo, both network and stand-alone solutions are proven business models. However, as the industry matures, there seems to be pressure to offer regular large and exciting prizes to players and this is made possible only through linking sites. Virtue Fusion is unique in that it offers large games to all its customers as well as facilitating smaller community style games"

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